No conversion or recruitment is necessary.Wiccans have no insecure compulsion to convert everyone to their way of thinking. People come to Wicca when they're ready. Furthermore you are not required to accept or do anything you're not comfortable with.
No artificial code of morality.Out of all the creatures on this earth, only humans are forced to live under unnatural moral codes. Wiccans believe simply, "An it harm none, do as you will.
Progressive reincarnation.Wiccans believe we are here to learn and progress, not suffer eternal damnation if we "slip up" in someone else's eyes.
No discrimination.You don't have to be the "right" race, color, gender, sexual orientation, or national or ethnic origin to be Wiccan; all are welcome.
No middle man (or woman).Once you know the basics, you can be your own minister. You need never bow before (or rely on) some religious dictator for spiritual guidance, you go straight to the source.
Be yourself.By sharing a common interest with others in Wicca, you do not lose your identity as an individual. You are unique and can and should stay that way without becoming a blob in homogeneous mass.
No repression.Wiccans are not forbidden from reading, learning, eating, drinking, or saying anything. You can actually even disagree with something without being "excommunicated."
Contribution.No, not money - knowledge. The Craft has always, and will always, be an experimental religion. If it works, we use it. Then share it so all in the Craft may benefit.
No rigid dogma.Wiccans do not believe that their path is the only path. The only true path is the one that is best for you; and all paths are valid if they harm none.
Self-empowerment.I personally view Wicca as the "Ultimate Self Help Tool." Feeling under the weather? low on cash? need to get ahead at work? protection? spiritual guidance? serenity? Whatever you need you can get through Wicca.